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In this world of fashion and lifestyle, most of the people are more fascinated towards the western culture. But in between them our Indian traditional culture of fashion has been growing to another level. The clothing that most of the gowned woman wear to look like a Queen is Indian Traditional Saree. And most of the women in India prefer to wear sarees than other clothing types.

Designing the Identity of One of the Unique Indian Saree Stores

Starting as a small clothing store, Mr. Tirupati had a dream to share his traditional saree collections to whole over the world with its smack taste in Indian culture and tradition. But unfortunately, he left this world without conquering his thoughts and dreams.
Remembering the thoughts and dreams of Mr. Tirupati, his only son Umesh started exploring different different cultural and traditional sarees all across India. At this young age of 20, he started his journey to fulfill his father's dream.

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A brief about the company

Tirupati Collections is a subsidiary of Tirupati ClothStore which aims to supply the best Indian cultural, traditional, and fashionable best quality sarees across the globe. From its first cloth store to its showroom, it's building its brand to its proper reach.Through digital marketing they are supplying ethnic sarees with different cultural tastes throughout.

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Amit Kumar
Director
The BASS
We literally started from ideating the brand's story and tried to put them into light. We designed its logo, business card, and other essentials which will help the the brand to look professional. Through our digital marketing strategy we tried to expand its reach as much possible.